Wednesday, August 18, 2010

A Word About Postage

Receiving an invitation in the mail is always exciting and I can’t wait to open it up and see who’s getting married and where. But have you ever looked at the outside envelope or mailer and wondered why couldn’t one beautiful stamp work as opposed to the multiple stamps needed? Whether you invitation is a three piece insert in an envelope or box, it’s the size, shape and weight that matters. Brides often forget to include postage when selecting stationery which can add several hundred dollars to the budget and take up real estate on the envelope. For a South Asian Indian wedding which can typically have 300-500 guests, that’s a considerable amount in postage.
The USPS resolved this with a new stamp, the 64-cent Butterfly stamp, which was released this spring during the National Stationery Show in May.  As a designer, I was lucky enough to attend the unveiling of this stamp at the show and learned that the stamp is designed to be used on cards that have an irregular shape and require additional postage. It was created in conjunction with the Greeting Card Association for the customer’s convenience.

While one stamp may not work for everyone, you may need fewer stamps and at least the invitation will look pretty.

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